There are thousands of web directories that list many millions of websites on the Internet. They are categorized according to subject or the service offered by the website. Some directories are free, while others charge an annual fee. Customers and clients use web directories to find businesses and services when they put the subject or keyword into the search engine bar. Very popular search engines, such as Yahoo or Google, are used by millions of people every day, so if a business wants to be one of those that pop up in the search in the first one or two pages, web directories can help with this. Most customers do not go beyond the first two or three pages of their search result before choosing a business to contact. In order for a business to move up to the first pages, specific strategies related to search engine optimization must be used.
Web directory listings are one of the best ways of getting to the top of search engine lists. Some experts recommend that a business should submit their URL to as many free websites as possible. One reason for this is that they are powerful in boosting website rankings since they provide backlinks. With these, there is more chance that a web address will be found more often, especially if the website keeps fresh content on their website.
Most web directories have strict rules that must be adhered to or the directory will not allow use of their website. EzineArticles, the top web directory for posting articles, rejects those who have not closely followed the rules. Articles must be original and must share a specific expertise. They cannot specifically discuss one particular business by name. In addition, submitted articles must follow strict formatting rules as well.
How can one possibly know which web directories are the best? Web directories are rated according to their Inbound Link Quality (ILQ). Their scores are based on the number of inbound links each one has from yahoo.com, EDU and GOV sites. In the top ten directories, some of them charge fees for listings while others do not. Yahoo Directory, ranked second by ILQ charges $299 per year, while number one ranked DMOZ Directory is free. Yahoo has many more visitors and business listed however. Paid directories tend to receive much more traffic than free directories. The number of years that a directory has been in business is also important because they are trusted by Google and tend to rank well if they have been in existence for over five years.
Directories are sometimes listed online in categories of Free Directories, Paid Directories, and Article Directories. Besides DMOZ, ranked the top free directory, others in this category are Virtual Library and Web World Directory. Other highly recommended free directories are So Much, a general directory that has pages which are indexed by Google, and TXT Links. Jayde is another free directory that has been in service since 1998, but some of their categories are saturated with over 1,000 entries.. The best Paid Directories besides Yahoo! Directory are BOTW Directory and Business.com. Top Article Directories are EzineArticles, GoArticles, and Articlesbase.
To list a website in one of the free directories, there are very few requirements. Among these are DMOZ’s requirement for unique content, Jayde’s email confirmation requirement, and several others that want questionnaires completed or reciprocal links.
Some online businesses hire a directory submission service to submit articles, their webpage URL, or other webpage content to a thousand or more directories. The advantages of doing this are that it saves the business owner many hours that it takes to submit to directories, and it is also a good way of getting one-way backlinks to the website. Another advantage of having your website listed in a directory is that it gets a business recognized.
Although there are different theories on the best web directories, most experts agree that using them will definitely boost a website’s rating by Google and will result in more visitors and more business.